7 Ways To Win Back Cart Abandoners
Cart abandonment sucks. Your customer has made it all the way to the checkout and you’ve almost made the sale …
And then they bail out.
You’re not alone in this situation. In fact, an average of 69.89% of consumers abandon their carts. The reasons are varied and include unexpected shipping costs and a lack of their preferred payment options.
The good news is that, because there’s always a reason behind an abandoned cart, all you need to do is rectify the problem to bring your abandoned cart rate right down.
In this article we take a look at exactly how to do just that.
Grab Their Email Address ASAP
It’s no surprise that most of your customers won’t convert on their first visit.
But what happens if first-time prospects abandon their carts before you’ve even got their email address? Well, you won’t hear from them ever again.
It’s a good idea to grab peoples’ emails as soon as you can. To this end, you could use a pop-up that offers them something of value in exchange for their address. For example, you could offer a discount off their next purchase, or you could make them aware of a contest give-away that you’re running.
Once you’ve got their email address, you’ve then got the means to re-establish contact if they abandon their carts in the future.
Offer Free Shipping
One of the prime reasons behind high shopping cart abandonment rates are unexpected shipping costs.
Just put yourself in the mindset of your customer for a moment: You’ve made it all the way to checkout, even though you’re not 100% sure that you should be spending today. However, you can just about cope with the price of the item(s), so you’re going for it.
Then, you’re hit by unexpectedly high shipping costs. That’s done it – you can’t go through with this.
Wouldn’t free shipping be a major incentive at this point?
Research has shown that offering free shipping works. On the flip side, not all merchants can really afford to offer free shipping – at least, not all the time. However, you need to look at free shipping as a way to attract a new customer and encourage repeat custom. Over the long-term, reducing abandoned carts by offering free shipping could help you acquire more customers that you turn into loyal ones.
Increase Your Payment Options
Another reason for shopping cart abandonment is not enough payment options. There are lots of different payment methods in 2019, from credit cart to PayPal to Stripe, and customers want to see their preferred option on your checkout page. It gives them more confidence in you and helps to establish trust.
You should also consider adding a POS card reader to your site, as it will help to bridge the gap between your online and offline sales. It increases customer payment options, and it also shows them that you’re moving with the times.
Use Exit Intent Pop-Ups
An exit intent pop-up is designed to have one last crack at re-engaging a prospect who is about to leave your website. You can add an exit intent pop-up to your checkout page so that, when a customer goes to leave, you could instantly retarget them with an offer they’ll find hard to refuse.
For example, you could offer them a promo code that they can use right away. For example, if someone has over $50 worth of products in their cart, you could offer them $10 off that they can use instantly.
Improve Your Hosting Plan
As your website grows, you’ll experience more traffic. More traffic puts a greater demand on your resources. If you’ve not got a website or hosting service provider strong enough to cope, your site will slow down – or even crash.
Because the user experience is so important to your customers, and because mobile users in particular are super impatient, it’s key that your website provides a seamless UX.
If your website gets a lot of traffic, a virtual private server should be something you consider. It will help to make your site run more smoothly.
At the same time, if your business is growing, you might also need to add more pages, which is where a WordPress page builder like Elementor comes in handy. The good thing about this tool is that some hosting providers have Elementor preinstalled with WordPress, and they will work with it to ensure your pages are powerful, fast and seamless.
Bring Customers Back Into The Game With Coupons and Discounts
Who doesn’t love a good deal?
In fact, customers might love a good deal so much that they abandon their cart because they might think that – actually – they’re not getting the best deal here. Or, they’re suddenly gripped by buyers remorse and realize they’re spending too much.
Either way, digital coupons are a great way to bring them back in the game by offering them a discount on their next purchase. They’re really easy ways of boosting not only your shopping cart abandonment rates, but also your average order value. They could also increase the likelihood that you’ll turn a one-time customer into a loyal one.
Add a Returns Policy To Your Checkout Page
A returns policy gives the customer more confidence in your product – primarily because you’ve shown enough confidence to add a returns policy in the first place.
Not just this but it also eases their fears that if something does go wrong the product, they can easily return it. It just gives them a bit of peace of mind.
What’s important here is that you emphasize how important returns are to you by making it bold and easy-to-spot on your checkout page. By doing this, you’re showing the customer how important they are to you, too.
If you’re not sure about how to write and implement a returns policy, check out this resource here.
Conclusion
As you can see, there’s always a reason for abandoned carts. Because there’s a reason, there’s always a way to bring people back into the game and convert leads into sales. Use the tips in this article and keep monitoring your analytics, as they will show you what you need to focus on most. Pretty soon, your abandoned cart rate should drop.
BIO:
Michelle Deery is a freelance conversion copywriter for Heroic Search. She is an analytics geek. Her content has been featured in Entrepreneur magazine. You can find her on Twitter.
LinkedIn: https://www.linkedin.com/in/michelle-deery-ba7131123/
Twitter: https://twitter.com/michwriting