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For marketers who are not so familiar with data privacy regulations, GDPR compliance is becoming a major issue. This is fuelling the rising demand for data protection services across the UK. Needless to say, it’s now more important than ever for marketers to gain a clear understanding of data privacy regulations and learn more about ...

If you have yet to capitalise on emerging digital trends within your chosen industry or sector, your business may be missing out. It can allow you to stand out from the crowd and benefit from cutting-edge technology that can thrust your business to new heights in a matter of minutes. If you're unaware of which ...

The number of eCommerce stores is growing exponentially. With increased dependence on smartphones and the internet, a good chunk of the population prefers to shop online. Hence, online retailers have to curate robust strategies to get noticed, attract people to their online stores, and convert them into customers. Ecommerce giants can easily spend a fortune ...

With lockdown restrictions lessening in major parts of the globe, it sounds like a reasonable move for some businesses to consider a transition back to office spaces. However, just like with remote working conditions, the shift back to an office space during the lockdown can still pose some problems. After all, aside from securing the ...

If you want to successfully market your business in today’s economic climate, you must set yourself apart from the competition. To accomplish this, you should have a business plan that documents your unique strategy and how you will execute upon it. Importantly, the most important part of any business plan template for small business is ...

It’s up to self-starting entrepreneurs to use the best marketing tools out there to build a reputation for their business. Since ‘solopreneurs’ and small business owners have fewer resources than bigger businesses, they have to make it up with their ingenuity and creativity. Luckily, there’s plenty of fantastic marketing tools that get the job done, ...

When it comes to engaging your audience in today’s digital-first world, there are few things more important than content. Your content is there to attract your target audience through carefully chosen keywords and phrases that optimise your site for SEO. However, that’s not all that it does. Website content can also be a valuable part ...

Digital transformation is the ongoing process of changing company culture, business processes, and how a company delivers value to its customers with digital tools and technologies. It replaces offline and manual business processes with digital/automation technologies and incorporates new digital tools to address the market requirements appropriately. The main goal of digital transformation is to ...

Why do most businesses build a website or get on social media? Because they want to claim the internet's promise of success at a fraction of the work and resources it usually takes. Some of the promises the internet makes are: Greater efficiency through improved process, better communication, and speed of execution. Lower costs, especially ...

Email marketing remains one of the most rewarding digital marketing channels for small businesses, and it forms the common link across all channels. As a small business, attempting everything on your own is both tempting and a necessity. But you shouldn't do a Rambo when it comes to email marketing. It takes a lot of ...

For an eCommerce website to succeed, it needs to appear on the front of the SERPs. While mainstream SEO tips will help eCommerce websites succeed, there are a few additional tips and tweaks that are specific to Commerce sites. Here are our tips to help you get your online store the traffic it deserves. How ...