What We’ve Been Reading: Weekly Roundup (06/12/16)

Written by neatly.io on 13th June 2016

From Facebook Advertising to AIs who can ‘see the feathers when they release their hearts’ (we don’t know what that means either), here’s what we’ve been reading this week!

Confessions of a Content Creator: I Don’t Care About Data

We’re big fans of the Inbound.org community and it’s often where we find a lot of our reading that revolves around marketing. Last week, Jay Acunzo posted his very interesting post on Unthinkable about the use of data in content creation.

Obviously as huge aficionados of data we had to take a look, particularly at the discussion that was sparked on inbound.org as a result. While we can see where Jay is coming from, we think data still has a purpose in content creation and shouldn’t be completely ignored. What do you think?

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Bait and Switch: The Failure of Facebook Advertising — An OSINT Investigation

Facebook is fast becoming (if it’s not already)one of the go to places for cost-efficient online advertising, but along with that comes the increasing risk of fraudulent ads. So how well are they policing these ads?

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The Spanish Town That Runs on Twitter

Despite more and more people using social media to communicate, this story might surprise you a little. A small town called Jun runs most of it’s public services on Twitter. You read that right; want to report a crime? Send it into their sole police officer. Need the road sweeping, send a tweet!

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Movie written by algorithm turns out to be hilarious and intense

What does a movie written by an algorithm taught how to write by sci-fi films look like? Oscar Sharp answer that question with Sunspring, a short film entered into Sci-Fi London. Featuring Silicon Valley’s Thomas Middleditch, this is a must-watch, if only for lines such as “I have to go to the skull”.

The AI who wrote the film even went as far as naming itself Benjamin, we highly recommend checking out an excerpt of an interview with Benjamin.

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The Ultimate Emoji Guide for Marketers

Emojis – whether you love ‘em or hate ‘em, they’re here to stay. With more and more people communicating purely in emojis (it’s like we’ve got back to hieroglyphs!), there are countless brands jumping on the bandwagon and using them in their marketing.

From Kimoji and the countless other celeb-moji apps, to ordering pizza from Dominos, they’ve no doubt worked for some brands, but are they right for you?

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How to prepare for AdWords’ expanded text ads and device-based bidding

By now you should know what to expect when the recently announced changes come in for Google Adwords. But do you know how to prepare?

With potentially 1000s of ads that will need updating, Search Engine Land take us through what you need to do to prepare. From potentially breaking out your campaigns into mobile, tablet and desktop-focused campaigns which ad groups to focus on when rewriting your ads – this is essential reading for anyone running a PPC campaign.

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What have you reading this week? We love getting recommendations of new blogs and articles to read so share them below!