What We’ve Been Reading: Weekly Roundup (06/06/16)
A lot of Google-related stories this week after their latest Performance Summit; here’s a roundup of what the team’s been reading this week!
How to prepare your WooCommerce store for any release
WooCommerce 2.6 is on it’s way, and with that comes the preparation for the new update. As with any updates for any software, it’s essential that you test it before putting it live.
In this post, Nicole Kehler takes you through why it’s essential that you test and what you need to do to prepare.
2016 Update to Google Shopping Products Feed Specification
Google Shopping is one of the tactics we’d highly recommend to any ecommerce store looking to implement a PPC strategy. Last week Jon discussed how to get set up on Google Shopping with PLA ads, but this week Google announced the latest updates to the Feed Specification.
There’s some changes to the image requirements for non-apparel products, GTIN requirements are rolling out across the globe, alongside some other adjustments.
You’ve got until September 2016 to make the changes (Feb 2017 for GTINs).
Google Expanded Text Ads: 10 Things You Need To Know
One of the biggest announcements Google made at it’s Performance Summit was the introduction of Expanded Text Ads. It’s the biggest change to text ads for 15 years.
With more characters for your buck – Larry Kim takes us through the 10 things we need to know about these new ads.
Time to start writing those new ads, I reckon!
The best Meeker 2016 Internet Trends slides and what they mean
Mary Meeker is back again with the latest Internet Trends. As always it’s a bumper presentation but Josh Constine has helpfully narrowed down the best slides and what you need to take away from the report.
Search at I/O 16 Recap: Eight things you don’t want to miss
Google seems to be spoiling us with announcements lately. At the I/O conference at few weeks ago, Google let us know about a couple of new features coming to Search including: rich cards, new search console reports, real time indexing, app streaming and a refresh of the super fast AMP.
Google Execs Share 10 Incredible New Mobile Web Stats
We love a good stat! That’s why we had to include yet another Google-focused post from Larry Kim. This time it’s some pretty insightful stats about the mobile web: here’s two of our favourites:
- Nearly one third of all mobile searches on Google are related to location.
- More than half of all web traffic for the millions of website owners using Google Analytics now comes from smartphones and tablets.
30 Worries Every Blogger Feels (And The Writing Tips To Fix Them)
Writing content is hard. Whether you’re a top notch writer with pieces in Forbes and Time, or just an amateur blogger, we can all get a little anxious when creating the latest bit of content. Not to worry though as Sean Bestor has just created the motivational post you need.
I recommend bookmarking this and referring to the corresponding worry next time you’re writing.
Is life a Computer Game? Elon Musk has thought about this (a lot!)
Bear with us – this one might be pretty deep for a Monday morning. Speaking at the Code Conference last week, Elon Musk suggested very strongly that we’re all part of a huge simulated computer game being run by our descendants in the far away future… He puts forward a pretty strong argument and in all honesty, how we can prove that what he says isn’t true?
Neatly.io On the Web: Influencer Marketing Strategy – How to Measure Your Success
This week our very own Sarah was over on the Ninja Outreach blog talking about how to better measure the success of your influencer outreach strategy. Starting with defining your goals and then setting up the process of measuring.
What have you reading this week? We love getting recommendations of new blogs and articles to read so share them below!