What We’ve Been Reading: Weekly Roundup (05/30/16)
As a team we’re always sharing the different posts that we read on our Slack channel so we thought why not share them with you? Here’s what we’ve been reading this week…
1. Google introduces Shoppings Ads to Image Search
Google recently announced that shopping ads, or product listing ads (PLA) will soon start appearing within Google Image searches.
What does that mean for you? Ben Davis spoke with agency search practicioners to get their thoughts on the future of SEO, what to expect from the ads and more.
2. Data Protection Update – Winter Is upon Us
Saul Gowens of Websand takes us through what we need to know about the EU Data Protection Update coming in two years. From who this effects and what you need to do, Saul details everything you need to know, read it today and make sure you’re prepared for the oncoming winter…
3. How our fake business won a Customer Service award
Building your business can be hard, especially when it comes to getting those ‘all important’ Facebook Likes, Twitter Followers and reviews. So much so, that you might be tempted to buy them for $5 on Fiverr. Marc Cowper of Recomazing, set out to find out just how easy it is to build a fake business and the results are not pretty…
4. My advice for first time entrepreneurs
If you follow his Snapchat, you’ll know that Gary Vaynerchuk is one of the hardest working guys out there. If you’re a first time entrepreneur this post will give you some great advice on starting out.
5. WooCommerce security: the 7 things you should do first
Security is not something you want to overlook when setting up a new eCommerce store, yet it’s often done. WooCommerce takes you through the 7 things you shouldn’t miss out when getting set up.
6. The complete beginners guide to chatbots
You might heard a lot of hype recently about chat bots, particularly after Facebook’s F8 Developer Conference. But what are they and how could they fit with your business?
Matt Schlicht guides you through it all.
7. Local Search Analysis – Do Reviews Effect Search Rankings
Brodie Tyler of ReviewJump, analyze 22,032 local listings to find out what how Google reviews impact the search rankings.
After enlisting the help of his two eldest sons too, Brodie uncovered some interesting insights into the state of local search on Google.
8. We Are Ecommerce Experts. Ask Us Anything
On Thursday 12th May it was International Ecommerce Day! There was so much content out there, that we’re still catching up on this huge discussion that went on over at Inbound.org.
The inbound community was invited to submit their questions and received answers from the ecommerce experts such as Kunle Campbell, Sujan Patel, Talia Wolf, William Harris and many more.
9. Ads and analytics innovations for a mobile-first world
Last week Google announced some of the huge changes that will be happening on their Adwords platform over the coming year, all aimed at pushing Adwords into a mobile-first world.
TLDR; Extended text ads, greater control of device bidding and Google Map ads.
An Oldie But a Goodie
10. Goodbye Facebook
Over a year and a half ago, Copyblogger ignited a huge debate when they announced that they would be closing their Facebook page. With organic reach continuing to shrink, some of their reasonings behind closing the post are still relevant even in today’s fast moving digital world.