What We’ve Been Reading: Weekly Roundup (09/11/2016)
23 mobile UX mistakes that Google doesn’t like
We shouldn’t need to tell you how important mobile is to your business, so we’ll not waste time repeating ourselves on why you need to understand how it affects you. Part of that understanding should include knowing what your mobile UX is and how to make it the best experience for users of your site.
Here Ben Davis from Econsultancy spells out for you which UX mistakes you should be avoiding. From slow loading to difficult navigations, some of these mistakes are relatively simple to fix and could improve not only your rankings but more importantly the user experience.
I walked away from a career where people kissed my ass — and I couldn’t be happier about it
Gynweth Paltrow has been hailed one of the first actresses to make the career move to founder when she launched her lifestyle site goop.
In her post on Linkedin, she discusses the transition from actress (people kissing her ass) to founder (kissing the board’s ass) and in doing so subtly refutes claims that she’s leaving goop behind.
12 Essential Growth Hacks For The Non-Growth Hacker (A Step-By-Step Guide)
You can always rely on Sumo Me for a jam-packed guide that delivers and here’s one of the latest!
While this post focuses on hacks you can achieve with SumoMe’s own tools, you can action these hacks with other tools that are out there.
85 Marketing Maestros Share Their SEO Tips & Tools
If you thought our latest roundup was bumper, check out this one! 85 experts, 13,000+ words and many great SEO tips and recommended tools.
Which Type of Voice Actor Should You Use for Your Explainer Video?
According to Cisco, by 2017 video will account for a whopping 69% of the internet’s traffic. That’s a huge number and it’ll only get bigger as more and more of us commit to creating video content both in our businesses and personally.
ConversionXL – the home of some great conversion optimization studies – decided to test how different voiceovers affected their explainer video in terms of trustworthiness and attractiveness.
While they only test 4 different voices, the results are interesting and if nothing else showcase exactly how you should be using testing and optimization in your own business.