What We’ve Been Reading: Weekly Roundup (08/15/2016)
US Sales tax isn’t a deterrent to online sales: Report
Back when ecommerce sites where still burgeoning, collecting sales tax was a huge issue for those in the US. Sales tax could be the final straw between whether a customer shopped with you or not.
Fast forward a few years however, and it looks like sales tax is no longer an issue for customers. Instead they’re more concerned about customer experience, focusing on delivery, customer service and overall price. Find out more in Econsultancy’s report.
An Essential Training Task List for Junior SEOs
Over the years SEO has become an industry that incorporates a wide variety of channels, from the tech side of things to content and so on. As such it can be tough for those new to the career to know where to start!
David Sottimano, of Define Media Group, is here to help. He’s put together a 60-90 day long training plan for Junior SEOs in order to get the best introduction to all aspects of SEO. From building their own website to writing guest posts, David’s pretty much covered it all (I only wish I’d had this when I’d started out).
Why Fashion Brands Are Teaming Up with Apple Music
Fashion and music are industries that have always worked well together, so it’s no surprise to see that numerous luxury brands are teaming up with Apple Music to extend their content offerings.
Many of the brands involved, Farfetch and Burberry, already offer content focusing on other industries that co-exist well with their own (tech, celebrity, lifestyle) so it only makes sense for them to extend that content to include Apple.
10 CRO Truth Bombs That Will Change The Way You Think
As CTO of Wordstream, Larry Kim has access to a lot of data, data that he has handily used to drop truth bombs about Conversion Rate Optimization for you. If you haven’t got time to read through it all, here’s some key takeaways:
- CRO tends to focus mostly on On-Page Elements. This is fine but add the next two areas in for an extra boost:
- According to Larry’s data, people ‘overwhelmingly favor the brands they are familiar with’ – so concentrate on increasing that brand awareness.
- Make sure your offer has value – a low CTR is likely the sign of a boring offer!
How I Learned to Start Loving Social Media’s Darkside
The problem with SEO is when a tactic works and is shared within months its been ruined by black hatters. Keywords led to keyword stuffing, links led to link networks, it goes on and on…
That’s usually why Joe Sinkwitz is reluctant to share his SEO tips. However, last week he headed back to SEO Book for a post on Influencer Marketing and Online Reputation Management. Check it out for some tips on how you can combine the two in both a positive and a negative way.
These 9 Products Will Make You Ridiculously Nostalgic
Time for a breather from the SEO and sales side of things, here’s a post that had us wishing for the good ol’ days…
From the games we used to play, the TV we used to watch and the games we used to play (who else is overly excited about the mini-NES?!), the guys at Product Hunt have listed enough to get you reminiscing about the 90’s, 80’s and beyond.