Tips and Tricks To Grow Your Business Through Web Design

Written by neatly.io on 24th November 2020

Why do most businesses build a website or get on social media? Because they want to claim the internet’s promise of success at a fraction of the work and resources it usually takes. Some of the promises the internet makes are:

  • Greater efficiency through improved process, better communication, and speed of execution.
    Lower costs, especially in accessing and distributing information.
    Improved market reach by escaping the limits imposed by geography and time.
  • The interesting thing about the internet is that everything it claims to be it actually is. In one year of online dealing, the internet can explode your business success into the stratosphere. This is why it has been described as the greatest equalizer between small and big businesses; it allows small brands to act big.

But the problem with the internet is that everyone has access to it. And in any place where everyone is special, no one is truly special, because special has become common. Similarly, if every business owns the one tool that should have made your business outstanding, then your possession of that tool is no longer an advantage.

That is why, to get more out of the possibilities locked in the internet, your business has to be more and do more. You cannot afford to stop at what other businesses are doing. Instead, in order to get ahead of the pack, you must take your business where others have yet to go.

And this begins with the way you approach the most basic part of your business’ online strategy; its website design. Your business website is your introduction to the world. It is the primary face of your enterprise that online visitors are first going to come into contact with.

How you design your website properties frames how people will perceive your brand. It defines the tone for future interactions with customers. And determines if online visitors take the next step in their relationship with you or if they click out of the site before it even has a chance to make an impression on them.

What are the things you should do when designing your business website? Read on to know more.

1. Less is more: keep it simple

desktop screen

People in this age suffer from persistent information overload. They will instinctively avoid websites with excessive text or too many colours. A simple and clean design is easy on the visitors’ eyes and minds. Keep the website design as simple as possible. Make site navigation uncomplicated and intuitive for users.

2. Introduce your business in a powerful way

The headline on your homepage is the first copy visitors read on your site; make it count. Your site has only a few milliseconds to make an impression on visitors. Your best chance is with a headline that is concise, prominent, well placed, and communicates your business’ value clearly.

3. Touch pain points with engaging media

Pictures are worth a thousand words and videos are worth a thousand pictures. But the value of a video or photograph that resonates with a customer’s pain points is unquantifiable. You must know your customers; what they want, fear, and desire. Become that brand that understands your audience’s story and represents it in the website’s content.

4. Don’t waste your customer’s time

For good or for bad, people are always in a hurry. And the best website will not hold visitors’ attention if it loads slowly. Website load speed is a huge factor in whether people stay on your pages or go to a rival site. If your site takes longer than 3 seconds to load, you are losing significant traffic.

5. Make visitors feel special by engaging with them

Even though internet users value the privacy and convenience of doing business online, they still place importance on face-to-face conversations. This is why customers love websites that offer them a high level of engagement. You can do this on your site by using Chatbots that provide real-time responses to visitors’ questions.

6. Use a responsive design

A large proportion of visitors to your website will access the site on a mobile device rather than a desktop computer. A responsive website is one that displays just as well on mobile devices as on desktop computers. If a website does not render well on mobile, more than 30% of potential users will abandon it.

7. Optimise for SEO

magnifying glass

Search engines represent your biggest opportunity to get your website in front of potential customers. Improving your site’s ranking in web searches should be a central part of your online strategy. Visitors who arrive at your site via a web search are often already in the process of buying. Because they are highly-motivated, they have a higher rate of conversion.

8. Create a commanding Call-To-Action or CTA

Your website’s call-to-action defines that single action you want visitors to take. The way the CTA delivers its message influences how visitors respond. A poorly designed CTA can wipe out the work you have put into improving your website. CTAs that convert have the following qualities: they are prominent, they provoke emotions, they persuade visitors with strong arguments, they have a time limit, and they are creative.

Finally, web design is ever-changing. And the people who use websites are also changing. As such, always look to stay ahead of the curve by making constant improvement a pillar of your website design.