As a business owner, having a web presence is a non-negotiable. Creating a website is simple but the tricky part is tweaking it to get the most out of it. Your two biggest goals should be attracting more clients to your website and converting them into sales. The big question though is how one can motivate a web user to purchase? What are techniques that you can apply to quickly optimize your site for conversions and sales?
At Lab41, we’ve conduct hundreds of website audits for clients and prospective clients, and from all the data that we’ve gathered, there are five main things you can do to boost traffic and increase your conversion rates without opting for a full re-design.
#01. Focus on Mobile-Responsive Web Design
According to Google stats, mobile devices account for about 56% of consumer traffic compared to tablets and desktops.
The problem with the shift from desktop browsing to mobile browsing is that not all e-businesses have incorporated cellular responsiveness into their designs, meaning that if you take it on, you will have an added advantage.
However, if your website does not load quickly on mobile, you will be liable for losing business. Google illustrates that people are five times more likely to leave a site if it is not mobile-friendly and over 50% of mobile users will exit from a website if it takes longer than three seconds to load, which means that your conversions and revenue plummet.
So, to test these adjustments; load the site on your phone, check how long the site takes to load, and whether you would be interested in continuing to scroll through the site. Check it on various mobile devices just to be sure it works as per you would want it.
#02. Optimize Your Content for SEO and Have Irresistible Meta Descriptions
SEO Meta titles and descriptions are what users will find in the search results. With the right, compelling and updated SEO, your click-through rate triples. People click on the website that entices them. So when setting up your SEO, remember that it will be your first impression. You need to include the most crucial information first. You need to add your location, the services you offer and whom to contact, and finally, a call to action. The call to action should convince the client to click on your listing rather than a competitor’s.
To ensure you have considered these, run a Google search. If the business location, your services and a call to action are visible even before you click on the link, then you are a step closer to making your website a hotly sort-out site.
#03. Optimize Your Keywords to Match What Your Clients Search For
When searching for a product or service, most people tend to use keywords related to that product or service, pick the most relevant result and then click through to the website. For example, if you want to attend Bikram Yoga classes, you will search for Bikram Yoga classes and then choose the most relevant result. Once you click through to the yoga studio’s website; you are looking for specific, relevant information including whether the studio offers Bikram Yoga classes, as well as its location and when they offer these courses.
To test if your website incorporates the right keywords:
- Run a search on Google with the keyword being one of the services that you offer
- Then click on the link
- Once directed to the relevant page check to see if the words you chose appear in at least one of the headings
- Read through the details on the page to confirm that it discusses the keywords you picked
#04. Use Effective Call-to-Actions on Every Page, Email, and Post of Your Site
Calls to actions are one of the essential elements of highly converting websites. They enable you to attract clients to your site adequately. The question is, how do you do this?
Just ensure that your CTAs are clear, visible and attractive. If you provide a variety of services, you need not panic since you can use the same call to action on every page. However, even with the best call-to-action, you also need to design your site in a way that the user knows where they need to click to get the product, service or information that they need.
So, you need to look at your website blog and emails you send out to see what Calls to Action you have been using. If they do not captivate you, then they will most likely not appeal to your clients either.
#05. Avoid Free and Sub-Standard Theme Templates
Most standard and free Themes are overused and not updated as frequently as premium or custom templates. Free Themes make your small business website look cheap and reduces your abilities for customization by offering limited features. When designing your site, you need a Premium Theme that is unique to your brand, secure, supportive and also one that will be updated regularly to fix bugs and improve its functionality.
Before making any purchase though, make sure you read as many user reviews as you can find. After this, check on sites like ThemeForest to see which these are the most popular. You should also email their support to test their responsiveness.
By paying attention to these five web design techniques, we assure you that you will quickly boost the traffic to the site and conversion rate of your website.