Amazon Product Images: What You Need to Know
When it comes to getting customers to convert on Amazon, there are a number of factors that can influence them along the funnel. Even when looking just at the product details page, there are any amount of features that can contribute. However, on a very basic level, we like to think of that customer conversion looking something like this:
Great price + high quality product image + compelling product descriptions = purchase
Price is probably the most influential aspect in this formula as a price can make or break a sale. We’ve also already discussed how for general ecommerce, well-written product descriptions can increase sales by 30%.
However, getting your product images right, can be just as essential as writing compelling product descriptions.
Humans are wired to process images much faster than text. 60,000 times faster than text.
Consider that, whilst also thinking about how quickly customers can flick through the search results on Amazon. One of the first things that they’re going to see is your product image.
That’s why it’s so essential to make sure that your product photos for your Amazon listings are in top shape.
Of course Amazon has several guidelines for any images you upload which can leave you a little restricted in what you can and can’t do with them.
Nonetheless, that doesn’t mean you should snap any old shot and upload it. These guidelines are there for a reason and by sticking closely to them you can make sure that when customers first see your product, they don’t click onto the next one.
Amazon’s Guidelines for Your Main Product Image
The image that will be shown when a potential customer first lands on a page is what Amazon refers to as your Main image. There are a number of standards that you must adhere to in order to get them onto your product listing.
First of all, your image needs to have a pure white background. This is so that the background of the image blends with the pages on the site. While you might think that you need a full-on photography studio to get beautiful white backgrounds, it’s actually a lot easier than you think!
All you need is a good quality smartphone or digital camera, some white card or foam board, a little natural light and Photoshop. You could invest in a tripod for your smartphone too for extra stability in your photos.
Regardless of your type of product, you can easily create your own makeshift photo studio. Choose somewhere with plenty of natural light – sunlight can be your best friend for these images.
For smaller products, place a table next to a window that gets that sought after natural light. Then create a mini studio using thick white card or foam board. Place your card underneath and behind your product. You should also place some on the darkest side of your product, this will reflect light onto the dark side, giving a more even exposure.
For larger products, you might want to hang a thick white curtain or sheet on a wall. Consider the same principles however to make sure your product is evenly lit.
When arranging your product, make sure that you don’t include any excluded accessories or props. If the laptop you’re selling doesn’t come with a bluetooth mouse, don’t include it in the photo. All this will do is confuse your customers, who might well end up leaving a bad review when they don’t receive their expected mouse.
You also need to make sure that your product fills at least 85% of the image. This makes sure that customers can see all of the details of your product, so that they know exactly what to expect.
When shooting your images, simply make sure that your product fills a good portion of the frame. It’s still wise to leave some white space around the edge of your image, but don’t worry about leaving too much as you can always crop your images later.
Product prepped, snap your photos, and then pop them into your photo editing software. If you’re not sure how to use Photoshop to perfect those white backgrounds, Nick Pecori has a number of options you can try. If you’re still struggling, try a service such as Pixelz or Fiverr for around $1 an image.
Don’t add any additional graphics or text to your images. While you might wish to use watermarks to protect them, this is not allowed on any product images that you upload to Amazon.
The same applies for adding any text to the image to describe features. Your product images are purely for giving a visual representation of your product. Leave any text to your descriptions.
While you’re in Photoshop, make sure that your image is at least 1000px on its longest side. This ensures that your image is of the right quality for Amazon and enables the zoom function, which according to the company themselves has been proven to enhance sales.
Even if you don’t want to use the Zoom function, your image should be more than 500 pixels on the longest size and saved as a JPEG.
And that’s it, your main image is complete!
Guidelines for Additional Product Images
Of course unless you’re selling stickers, your products have more than one side to them, and I’m not talking personalities.
Amazon allows you to add up to 8 additional images after your main product photo. Unlike the primary image, it’s recommended but not required to have a white background. Use these images to show alternative sides and details of your products that aren’t visible in your primary shot. If perhaps you have some lifestyle shots of your product in use, feel free to add them here too.
The rest of the guidelines still apply, particularly the no added graphics or text rule.
So to recap, these are the are the guidelines you need to stick to:
- Main Images:
- Need a pure white background
- Don’t include accessories or props that don’t come with your product
- 85% of the images should be filled by the product
- No additional graphics or text
- At least 1000px on the longest side of the image
- Save the image as a JPEG
- Additional Images
- Add up to 8 additional images
- A pure white background is not required
If you stick to the guidelines that Amazon have laid out, you can’t go too wrong with your product images. Remember, the key to each of Amazon’s guidelines is to make sure that each product is clearly displayed so that the customer knows exactly what to expect in their parcel. Happy customers = positive reviews, which is another added benefit to your store.