8 Conversion Rate Optimization Tips That Everyone Have to Use

Written by neatly.io on 1st August 2019

If you want to grow your business, first you need people to know about it. This is when optimization comes in. Search engines determine your rank status based on your optimization. However, if the user doesn’t become your customer, your efforts will be in vain.

That is why you need conversion rate optimization. Once you convince search engines that your website is worth customers’ time, it’s time to convert users into buyers. With successful optimization, your conversion rate will grow. There are several tips that everyone needs to incorporate in their optimization strategy and we’ll cover them all.

1. Determine your goal

First of all, you need to be aware of your objectives. Are you selling exercising equipment? Do you want people to download your e-book? Be clear about what you will count as a conversion.

If you don’t know what counts as a successful conversion, you won’t be able to follow the metrics.

When you are certain about your goals, you can direct all your attention to improving that element of your business.

2. Research the competition

Learning from other’s wins and misses can teach you a lot. Analyze your competitors to see how they have approached search engine optimization.

Those brands who have established themselves as a successful business can serve as an example of what you need to do. Get inspired by their ideas. Incorporate similar strategies to your webpage as well.

Besides, you can use other businesses in your niche as an example of what not to do. Put yourself in the shoes of a buyer and look for their mistakes. Pay attention to what turns you away from making the purchase.

Capitalize on their weakness in service by emphasizing what your business has that others don’t.

3. Only create high-quality content

Both search engines and customers will give up on your business if you have weak content.

High-quality content is something worth investing in. Without it, your optimization won’t have any purpose. 

Content that converts needs to be:

  • authentic
  • informative
  • well-written
  • researched
  • credible
  • backed up with references
  • edited
  • proofread

When it comes to optimization of the content, you need to do it naturally. 

Dispense keywords and links unnoticeably. They need to be equally dispensed across the text for optimal results. If they aren’t, this will decrease the content’s quality.

Come up with all the keywords and links you want to include before you start with content creation. In that way, you’ll be able to write content with keywords in mind.

4. Have a clean landing page

A distraction-free landing page can be the key to improving your conversion rate.

The focal point of your landing page is a call-to-action (CTA). Anything that averts customers’ attention from that CTA needs to go.

Eliminate any unnecessary text or visuals that crowd the page. Preferably, hide the sidebar. Also, make sure that you don’t have too many links on it. 

Hubspot actually ran an A/B test and removed links across 5 landing pages. Their conversion rate grew and one of the pages had a 28% increase in conversions.

Give your customers an easy approach to CTA without any distractions.

5. Choose your colors carefully

Your choice of colors needs to complement your overall website design. You’ll be surprised how colors affect people. They can instantly avert the customer from your services or draw their attention to it.

For example, blue is said to promote security and trust. Based on this, many banks incorporate blue in their logo. Purple has a relaxing and calming effect. Consequently, it is one of the favorite choices in the beauty industry. 

Your target audience can help you pick the main colors of the website. While men are attracted to bright and ecstatic shades, women prefer soothing colors.

Use colors to navigate users’ attention to where you want. Emphasize CTA with a different color to instantly focus their eyes on it.

6. Include testimonials and reviews

Support the product’s value with reviews and testimonials. Nothing validates your business more than recommendations from previous customers.

According to some research, 90% of online shoppers make their purchase by reading online reviews.

Just think about the last time you have purchased something without searching for reviews first. Reviews give leverage to the business.

Present your business as a trustworthy company by including customers’ testimonials or a link to your page on a reviews website. 

7. Evoke a sense of urgency

Get users’ blood running by making them like feel they have a once in a lifetime opportunity. A sense of urgency has proven to work wonders. 

The main goal is not to let people think too much about their purchasing decision. If they have time to reconsider their purchase, their instant need to have that product can disappear. 

The fear of loss can be your tool for improving the conversion rate. Just mention limited quality or a one-time offer that they can’t miss.

When you make them act on it as soon as possible, there will be no opportunity to back down.

Power words such as now, sale, discount, save, until (date/time), limit, and so on, can help you accomplish this.

This simple technique can make a drastic improvement in your conversion rate. 

8. Make it mobile-friendly

Nowadays, 56% of people use their mobile devices to browse for products. If your webpage isn’t responsive, you’ll quickly lose potential customers.

Optimize your page for mobile devices to cover any search options. This means that your page should be adapted for smartphones and tablets.

When you create your website, test it out how it looks on your smartphone. Does the page look the same? Is the CTA visible? 

In case your webpage isn’t responsive, use a mobile plugin for a quick fix. 

Some final thoughts

Conversion rate optimization has become essential for converting users. Marketers and business owners across the world are focusing on this strategy to improve their business.

That is why you need to stick to the above-mentioned tips if you want to survive in this competitive market. With a clear goal and key optimization pointers, you should be able to recognize some changes in your business.


Author’s Bio:

Angela Baker is a self-driven specialist who is currently working as a freelance writer at TrustMyPaper writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people.