5 examples of triggered email marketing campaigns that will fit every business

Written by neatly.io on 24th April 2019

Marketing automation has been around for quite some and still gaining its momentum. Although we are already making use of it by applying triggered emails to meet specific business needs. The beauty of this approach lies in the fact that when set up once, you only need to tweak the settings from time to time. Other than that, it’s an efficient way to reach out to your customer base and provide information.

As a matter of fact, triggered email marketing is great for pretty much any business out there. If a customer buys something from your site, they expect a confirmation, a recipe, etc. Essentially, triggered emails are sent once a user completes a certain action. Such as registration, purchase and so on. And there is no way you can send those emails manually. So knowing how to do it the right way is essential for your website’s performance.

1. Welcome email

Saying hi when you meet a new person is just a polite thing to do. And it’s 100% true for newly registered users on your website as well. So whenever someone creates an account, you should show some hospitality and greet them via email.

This way, your users will also be sure that the process went smooth and there’s nothing to worry about. On top of that, you can use this opportunity to nudge your recipients towards the next action (like checking out your software). Alternatively, you can provide them with useful links, for example, blog, help section, etc.

Another way to go is to be super creative about it and win everyone’s heart. Just like Hustle did. Have a look:

2. Trial end warning

If you signed up for a trial and have been enjoying all the benefits of a free version, you know that at some point it has to end. But if not, you will still get an email explicitly stating it. And this one is kind of important. Especially if you are going to be moved to a paid plan unless you cancel your subscription.

HelpCrunch allows you to easily notify your users about expiring trials whenever you feel the need to.

3. Ask for review

For a lot of customers, reviews can be a deciding factor whether to purchase a product or not. So by gathering and posting this kind of unbiased feedback, you boost your site’s credibility and show that you don’t sell a pile of crap.

So if a customer purchases a product that in your opinion deserves a review, feel free to make it happen and encourage people to share their experience. It stands to reason that this email type is sent after enough time is passed for a person to make up their decision. Normally, it’s from a couple of days to a week.

Apart from that, it’s also a great way to identify unhappy customers that might not be satisfied with their choice. Find out why and act on this information!

4. Re-engaging inactive users

Ever seen that some of your users stopped hanging out on your website? It might happen gradually because they slowly lose interest. Or out of the blue as a result of some unpleasant experience. But in both cases, you would want to remind them of how great your brand is and that they are seriously missing out, right?

In essence, there are several ways you can go about this situation. You can provide your inactive users with a discount, create a sense of urgency, ask for more information as to why they churned, etc. The most important thing is to actually make an attempt and reach out. You will figure out the rest.

5. Birthday wishes

At the end of the day, we are all people, not customers. And if you adopt this vision and start personalizing your marketing strategies, you should see some incredible results.

One of the simplest routes to go in this regard is to send some sweet birthday wishes your customers’ way. You should have the needed data stored from the registration process, so putting it to use is not that big of a deal. Come up with a great template and pepper it with some discount, freebie, certificate, etc. And just like that you made one of your customers happy and found yet another opportunity to have some ‘screen time’ in their lives.

Plus, who knows; maybe you will get some extra word-of-mouth out of it.

Final words

Marketing automation and triggered emails are hard to underestimate as they can bring an insane amount of value if you have a strategy. Even if you just started off with your business, you still can implement at least some of the techniques and benefit from it big time.

It’s all about understanding your goals and creating a streamlined process for them.

Over to you know! Do you use any triggered email types? Please, let me know in the comments.