What We’ve Been Reading: Weekly Roundup (06/26/16)
Facebook’s Offline Conversions API is a big deal for merchants
For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging. This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.
Everything marketers need to know about Snapchat’s new ad announcements
While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app’s rise as a marketing platform for brands looking to connect with young consumers.
This is the “growth hack” that got my whole company started
It was January of 2014 — and I was running an 8-person company with absolutely zero traction. Just a few months prior, we had just started Breather — it was just me and a few other guys and girls — and I literally had no idea what I was doing.
If video is the future of the internet, here’s what brands need to know
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet?
The answer: perhaps.
Chronicling the journey of MailChimp’s online store, Freddie and Co.
Hey, I’m Meg. I work in MailChimp’s marketing department. We wanted to get a glimpse of what life is like for our e-commerce customers, so we opened a store of our own, called Freddie and Co. What’s In Store is the newsletter that tells my story, the good and the bad.
There are 11 post so far and worth a read!
Brits Scramble to Google “What is the EU?” Hours After Voting to Leave It
Now they want to know about it.
A bit late, don’t you think? A report from Google shows the British are madly searching to figure out what the European Union is.
Brexit: UK tech sector reacts to Leave vote
Now the UK has decided to leave the European Union, technology firms have been left to wonder what the future holds.
As news of Brexit broke, tech firms including BT, TalkTalk and software firm Sage reported share price falls.